The American R&B group TLC made a lot of noise with the song Chasing Waterfalls. A song that came out when drugs and HIV where becoming a huge problem in the United States. In order to raise awareness they dedicated strong visuals to strengthen their lyrics and bring change to this problem that was effecting thousands. A familiar problem for parents in these neighborhoods. They are worried about their kids roaming the streets filled with bad temptations. Worried if they can survive the âghettoâ jungle. The lyrics turned them into something more than just a girl band. To keep this message alive, Muchachomalo developed unique prints that refers to the message of this song. Donât go chasing Waterfalls. A call about not be tempted towards bad things in life to escape reality, eventually leading to self-destruction. A call to stay strong, no matter the circumstances. The prints illustrates the worried mother and the evil that awaits if you give in.
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